Reading anything about SEO and webhosting
(Except this, of course.)
SEO — Search Engine Optimization — is always a hot topic, and the people who are good at it are the ones you will find when you start searching for information about it on a search engine (funny how that works out). But a lot of the “SEO and Web hosting” content is barely accurate at best.
There are continuous claims that sharing an IP in a shared hosting plan is “bad for SEO.” (It mostly isn’t.) There are parallel claims that buying some hosting feature will improve SEO. (It mostly won’t.)
And even if there is a tiny improvement for some of these things (getting an HTTPS certificate is apparently beneficial), the difference will hardly matter unless you are in a highly competitive niche — and then you’d have to know about a thousand other things in addition to the rumor you heard about Google penalizing sites hosted in the Central Time Zone.
SEO basics are very simple: Create a lot of good content and encourage people to share and link to it. The most beneficial thing you can do from a hosting standpoint is to go for speed — both search engines and regular people prefer fast websites.